New7Wonders of the World

  • New7Wonders World Tour

    If you are going to run a global campaign, you need to get tangible and go global with your promotion. That was the thinking behind the idea of the “World Tour”, which began in 2006 and ended in 2007. Between those two bookends, an enormous amount of effort went into planning, the logistics and organizing events that would capture international imagination and take place in Athens, Sydney, Moscow, Rome, Paris and New York, to name but seven cities along the way.

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